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So, your business wants to get into SEO but you aren’t sure where to start? No problem.

SEO stands for Search Engine Optimization and refers to the different methods you can use to improve your website’s visibility on Google.

When it comes to SEO, you will often hear the term “backlinks” thrown around. As an outsider, though, you might be a little confused about what backlinks are and why they’re so important to a successful SEO strategy. In actual fact, in the crazy world of SEO, backlinks matter more than anything. Here, you can learn why backlinks are important and how you can use them to improve your search engine rankings.

Backlinks: Definition

Backlinks are website links that link to other websites through an anchor. Common anchor examples include “click here” and “learn more about _____.” Whenever you click on an anchor, you’ll be transported to the new website.

On average, you need 40-50 high-quality homepage backlinks to start seeing results. On top of this, it’s recommended you also have 1-100 backlinks for each individual page on your website. With backlinks spread throughout reliable websites on the internet, your website will then shoot up Google’s search engine results!

Usually, it takes around 5-12 weeks to start seeing results from your backlinks. This is why you need to carefully plan your guest posts (and their backlinks) and make sure everything is executed perfectly. For maximum success, get help with your link-building campaign from clickintelligence.com, who are industry-leading SEO specialists. Over the next year, you’ll be able to take your backlink profile from zero to hero, which is definitely an exciting prospect.

What are the Benefits of Backlinks?

So, with that covered, what are the benefits of backlinks and why should they be at the core of your digital marketing plan? Here is an explanation of the key benefits of backlinks in an easy-to-understand way:

Improve Your Search Engine Rankings

From Google to Bing, it’s important that you rank highly on all of the major search engines that modern customers use. Otherwise, you’ll miss out on potentially thousands of sales, which you simply can’t afford to let happen in today’s world.

Once you’ve built an organic backlink profile across some of the internet’s best guest post websites, your business website will shoot up the search engine results. This means that it will be much easier for customers to discover your website and everything it has to offer.

Higher Domain Authority

Quality backlinks provide you with higher domain authority. If you weren’t aware of this already, domain authority is the search engine ranking score given to your website based on various different factors, including link building. An excellent score is anything at around 60—and you can give your score a major boost by gradually building your backlinks. Remember, though, that you need to make guest posts across authority sites (not spam sights) as this will give you the best possible chance of higher domain authority.

Build a Positive Brand Reputation

Another key benefit of link building is that it helps businesses to build their brand reputation. When customers visit a trusted website and see that they’re posting links to your website, they’ll know that you’re a brand that’s reliable and can be trusted.

Summary

In the age of eCommerce and digital customers, backlinks are absolutely vital if you want your website to rank highly on Google and other popular search engines. Knowing this, you should focus on high-quality link building over the coming years to start seeing some big results.

ET Digital Team

We’re a Digital Team from EngineTemplate with 5 content experts. Our team has 5 years exp in open source Joomla and WordPress, we make daily blogs and build useful resources for everyone who is having issues with open source while using it.