Images can slow down your site and most likely do if they are unoptimized. There is no question there because that fact is well-known. However, images are still important for other reasons. That is why you can’t just ignore them in the name of performance. Images, when used correctly, can capture website visitors’ attention. They can also keep your web pages from becoming bland blocks of text. So to get the best of both worlds, you can always use a WordPress image optimization plugin to enhance images, so they take up way less space than they have to on your website.
Not all users are comfortable working with image editing programs, so luckily, several WordPress image optimization plugins can help you with that. These are plugins that optimize your images by automatically compressing them and using the smaller-sized version on your website.
Take a look at the list we’ve created for you!
ShortPixel Adaptive Images
The screenshot is taken from: https://wordpress.org/plugins/shortpixel-adaptive-images/
ShortPixel Adaptive Images comes equipped with all the necessary functions to help you optimize your WordPress images and upgrade the performance of your website. You get access to a plethora of features and functionalities, including ShortPixel’s signature compression algorithm. It can help you reduce the image file size by up to 90% without any apparent loss in image quality. The plugin also gives you direct access to a dedicated image CDN (Content Delivery Network).
When using it, only the image optimization credits are counted. That means the CDN traffic is not metered (considering fair usage). The free tier receives 100 image optimization credits, and paid plans start at $4.99. Even better: if you already use ShortPixel Image Optimizer, you can use the same credits with ShortPixel Adaptive Images!
Compress JPEG & PNG images
The screenshot is taken from: https://wordpress.org/plugins/tiny-compress-images/
Make your website faster by optimizing your JPEG and PNG images. This plugin automatically optimizes JPEGs and PNGs by integrating them with the popular image compression services TinyJPG and TinyPNG. The aptly named Compress JPEG & PNG images connects your WordPress site to the TinyPNG and TinyJPG services to let you automatically optimize your WordPress site’s images.
It will automatically compress images upon them being uploaded, and you can also bulk optimize older images. This TinyPNG plugin’s settings allow you to choose which image sizes you’d like to optimize. And you can also set a maximum size for your original uploads. The plugin will automatically resize images larger than that size.
Though the Compress JPEG & PNG plugin images will not offer you unlimited free compression, it does offer one of the most generous free plans of any other plugin on this list.
EWWW Image Optimizer
The screenshot is taken from: https://wordpress.org/plugins/ewww-image-optimizer/
EWWW Image Optimizer is special not in how it optimizes images but in where it optimizes your images. Most image optimization plugins will connect to external servers via an API and proceed to perform the image optimization on those very same external servers. EWWW Image Optimizer, however, uses your own server to optimize these images. That is a huge deal, and WordPress users shouldn’t disregard it so quickly!
EWWW offers JPG, PNG, GIF, and PDF optimization. There are also options for both lossy and lossless compression. The main benefit is that EWWW has no limits on file sizes or the number of images uploaded due to optimizing images directly on your server. This makes it accessible for unlimited usage because it is using your server’s resources freely. That being said, the plugin also gives you the option of connecting via an API (if you pay additionally) so that you can choose the approach that works best for you and your needs.
The screenshot is taken from: https://wordpress.org/plugins/imagify/
Imagify has one of the better-looking “Settings” modules out there. Its different parts are broken down to General Settings, Optimization, and Display Options, with only one page to manage settings. Its optimization modes have big and easily accessible buttons. Also, the Visual Comparison between the optimization modes gives you an idea of which one to use.
This freemium WordPress image optimizer plugin is from the same developers behind the WP Rocket caching plugin. For that reason, you can use this plugin effectively with WP Rocket. That would allow for a fitting combo for further increasing your WordPress website optimization!
The plugin’s pricing is dependant on the actual file size of your image uploads. If you’d like, you can also use their free version. As long as you don’t plan to have too many images per month, it should be good enough for you!
The screenshot is taken from: https://wordpress.org/plugins/optimole-wp/
Optimole’s image optimization plugin is clean and modern, with most of the tools running in the background without you knowing. Users can view all optimized images in the dashboard and modify specific settings like image replacement, resizing of large images, compression quality, and lazy loading. Additionally, Optimole also has its own dashboard outside of WordPress.
The Free plan allows 5,000 visitors per month and unlimited bandwidth, making it a good fit for personal WordPress blogs. It will enable you to auto-scaled images and effectively smart lazy-load. The plugin also has CloudFront CDN, along with unmetered Bandwidth and 48h email support.
It’s important to consider what the best solution for image optimization is for you, and we hope that our list has helped you with that endeavor successfully. Any one of these plugins could go a long way to optimizing the performance on your website that is slowed down by the size or quality of your images! So we recommend getting one set up on your WordPress website as soon as possible. You’ll be optimizing your images in no time!
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