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UX research is a very important element of a well-created product or service. Usability testing can make it easier to see your offer from the point of view of the user and potential customer. Finding possible errors and mistakes is not an easy task. What to look for? How is UX research conducted?
UX research – what is it about?
UX research methods
UX researcher and his tasks
UX research – what is it about?
Various UX research methods aim to conduct detailed research on websites and mobile applications. Thanks to thorough analysis and qualitative research, you can design good solutions and create a strategy that will make it easier for users to use the product and increase its usability. User research is also significant in the entire process. Understanding the customer and their needs is very important.
Thanks to user testing and user interviews, the risk of the project failing completely is reduced. Companies cannot afford this, because the solutions they design are often a very expensive investment.
The most common user research methods are used to collect users’ opinions about a given product, the intuitiveness of its use, the demand for such a product, as well as the potential on which the success of the entire brand depends.
Both qualitative and quantitative data are very important, and they are collected through UX research surveys, tree testing, focus groups, diary studies, interviews, various exercises, user discussions and observing people in their natural environment. User experience research very often decides whether to go in the chosen direction of product development or to change it at an early stage. Knowledge of most common research techniques is necessary to obtain reliable and valid data for further development of a product or service.
Each UX researcher must have appropriate experience and skills that concern various fields and aspects of human understanding. This is knowledge in the field of psychology, sociology, design, prototyping, data analysis and keeping up with current trends and competitors’ activities.
UX researcher and his tasks
UX researchers use various user experience research methods to conduct usability testing throughout the development process. They check user behavior, user preferences, and collect user feedback, which provides them with valuable insights about the audience.
Qualitative and quantitative methods, which are conducted by an experienced UX researcher, are a source of a lot of valuable information. If you work with a professional agency, you will receive a detailed report on how to improve your product, how to increase its usability and improve the satisfaction of your customers.
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