Kelvin Lancer
In today’s tech-driven age, eCommerce platforms have become one of the most popular avenues for conveniently accessing products and services. In fact, eCommerce sales surpassed $1.14 trillion in 2023, with overall growth expected to double the rate of store-based sales growth until 2025, according to FTI consulting. This solid performance is no surprise, especially since eCommerce websites provide several benefits for consumers, including convenience, a wider selection of products than brick-and-mortar stores, and greater accessibility.
The growing popularity of eCommerce platforms means that you’ll need to ensure that your website is able to facilitate a smooth shopping experience. You can do that by using a reliable eCommerce hosting provider like Shopify or Hostinger that offers tools and features to meet the demands of running a commercial website, like unlimited bandwidth and a user-friendly control panel. But aside from a reliable web hosting provider, businesses can also incorporate key features or plugins to enhance the buying experience, boost customer satisfaction, and increase sales. Incorporating these tools can also help with maximizing eCommerce trends like convenience and tech-driven solutions that drive market growth. Here are some of the best plugins that can help you maximize your eyewear or fashion eCommerce site this 2025:
WooCommerce’s Eyewear Virtual Try-On Popup
Studies show that virtual try-on technology can increase sales by up to 30%. This AR-powered technology plays a key role in appealing to consumers, with 40% of buyers saying they’re willing to pay more for a product if they can use AR to test it. Optical retailer Sunglass Hut is at the forefront of using this technology, allowing shoppers to digitally fit its selection of luxury men’s and women’s sunglasses, including products from brands like Burberry and Versace. Its online website has a virtual try-on feature that allows customers to use their device’s camera and visualize how various frames will look on them before purchasing. This ensures that customers are confident in their buying decisions, potentially reducing returns.
Another eyewear brand leveraging this technology is Eyebuydirect. While the company is expanding with a new physical store, its eCommerce platform remains a good example of how a virtual try-on feature can provide convenience when shopping for eyewear. You can apply this practice to your online eyewear retail store by including the Eyewear Virtual Try-On Popup plugin on your website. This plugin lets site visitors take or upload a picture of themselves and compare different frames, fostering a more engaging online shopping experience.
WP Zone’s AI Image Lab
AI is one of the fastest-growing technologies worldwide, and unsurprisingly, it’s about to play a huge role in the online retail market. Research shows that 60% of brands plan to invest in AI to automate the creation of online product images. Fashion brand Levi’s, for instance, has partnered with LaLaLand.ai to strengthen its AI use for customizing a more diverse set of models for their product visualization or photography. Similarly, entrepreneurs running a small online store can use the AI Image Lab plugin to generate images of models based on a prompt. This can help small enterprises or businesses save time and reduce the hefty costs of mounting a product photoshoot.
WP Simple Pay
Studies show that almost 60% of customers say that convenient payment options are crucial when making an online purchase, and Statista data shows that 49% of worldwide eCommerce transactions in 2022 happened through digital wallets. Incorporating convenient payment methods is one of the most effective ways to maximize your eCommerce site and attract more customers. You can use the WP Simple Pay, a Stripe payment plugin that allows business owners to accept payments without setting up a shopping cart. WP Simple Pay supports various payment methods, including debit or credit cards, with PCI-compliant servers provided by Stripe to ensure fraud protection.
Some retailers that use online payment channels include designer brand Ray-Ban, which accepts credit and debit card payments like Mastercard and Visa. Amazon also has a secure payment method through its Secured Card, protected by industry-standard safety encryption. Entrepreneurs can follow suit by using plugins accepting cashless payments via digital wallets on eCommerce sites. Integrating a seamless and secure payment process can help attract more consumers, as many online shoppers consider convenience an essential factor in purchasing decisions.
Tawkto’s Tawk.To Live Chat
Providing customer support is a key ingredient for eCommerce success. According to a survey conducted by Cyara, 24% of customers are more likely to interact with brands through a chatbot. Sephora is among the leading brands applying the benefits of chatbots to their website by integrating Sephora Virtual Artist into their eCommerce platform, which is an AI-powered chatbot that can offer beauty advice to customers. Meanwhile, furniture retailer IKEA’s chatbot, Billie, can attend to customer queries 24/7, including inquiries regarding order status. Eyewear and fashion eCommerce sites can also boost their website features by incorporating the Tawk.To Live Chat plugin, which integrates a customizable, AI-enabled chatbot that can attend to diverse customer concerns and provide product information for a seamless online shopping experience.
Online shopping has become more prevalent in recent years as more customers enjoy the accessibility of products and services. As consumer trends favor convenient and tech-powered shopping experiences, incorporating these plugins into your eCommerce store can help you maximize your website and drive business success.
